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Brand Name Clothing: Why Does It Even Matter?

Do “brands” really matter? What do you think?
Gone are the days when buying a brand was just a luxury statement for few; now it‘s a necessity. A much needed form of self- presentation. How you portray yourself to the world out there, matters.

The magical aura of brands; are no more restricted to the fashion industry, or to celebrities, but it is a demand of everyone who is trying to represent the growing niche in the society.
When it comes to clothing, or creating a style statement; wearing brands seem so important these days! It is no more just a status show-off, but an effort to take care of your appearance. Name brand clothing gives a positive impression to everyone around you. When you see people sporting your favorite brands, or similar brands; you can instantly feel that “worth it” feeling. Brand name products can instantly change your look and confidence level- that’s the assurance, trust, and loyalty these products offer us.

Remember, “Fashion isn’t just about wearing branded clothes and accessories, but more about creating a “perfect” comfortable look for yourself.”  Still if you are a “brand lover,” and can’t stop falling in love with your favorite brands, I have something for you. I want to share few strong reasons why people love and trust brands, and how they impact lives:

A brand is a promise

Think about some top brands, and or your experience with them; and you will quickly learn about the type of promises they deliver us! We believe comfortable clothes are not just perfect fit, but make you look and feel fabulous. Any top or famous brand can give you that surety of satisfaction.

Known varieties and styles

Awareness of the available styles and sizes makes it easier for everyone to stay up-to-date with the brands. People are confident about their expectations from a particular brand.

Promises quality

Doesn’t matter where and what you buy, as long as it lives long and makes you feel wonderful- every time you wear it, your every penny spent is worth on it. So that’s what labels in clothing offer us- quality promises! Well-known brands are most famous among common man, because of this attribute. The greater the quality, the greater can be the chance of more people falling for them!

Social acceptance

Everyone wants to be accepted in a respectful and friendly way; be at work, or in the society. The best way to make people accept you seriously is by creating your “perfect” image. Buying a brand does help in contributing to greater social acceptance-both personally and professionally. You are perceived in a more respectable way.

Brands have become unavoidable part of our lives. Rather than believing in the statement that; “wearing brands makes you a show off person,” I want to make you feel good about your choices; feel worthy and important just as anybody else in the society.

Great brands have become so relevant in our lives that they now shape our values, opinions, and our perception of ourselves. So will you agree with me in saying that, "brands are not just labels anymore; but have become more of a culture, that shaping our "positive image" of ourselves! 

Does brand matter to you? Do you feel any different when you wear something with brand names? Don't forget to leave me your thoughts in the comments below.


  1. Epsita, the only brand I buy is Nike sneakers because they are super comfortable and last a good while with all the walking I do, otherwise I'm not much into brands ♡ xox

  2. Such a great idea for a blog post girlie!

    XO, Jessi

  3. Social acceptance for sure! Great blog darling.

    Love and Peace,
    Dakota D.

  4. This is awesome life style, like fashion model. You are beautiful. I like what your style. Regards: Blog Tutorial Supporter

  5. I'm one of those people who look at comfort over price. I don't get impressed by brands and price tags so it doesn't really matter to me. :)

  6. I really don't buy brands as such.. Especially not clothing. The only brand item I have are Adidas sneakers, because they last a lot longer than no brand ones, so I justify the price.

  7. I agree brands are not just labels. Well written..)

  8. I do have to say that a lot of times the brand name clothing that I have lasts several times longer than the non-brand clothes. A lot of times brand names use better quality products. However, a lot of times also, brand names just jack up the price because of the label!

    Mary Kate

  9. Amazing post, dear! :) Do you want to follow each other? If yes, please follow me with GFC and Google, instagram, write a comment
    and I follow you back :)

    With love.

  10. Honestly my most beloved pieces are not from an expensive brand :)
    xx from Bavaria/Germany, Rena

  11. As you said, brands are a part of society and wearing brands can make us look more professional and serious. However, as I'm broke, I don't wear brands. Maybe I would, if I could affort it. Who knows?

    Many brands have a foundation behind themselves...not all obviously, but often brand does deliver the quality it promises.

  12. I think the only thing that matters when it come's to branded products is the quality tends to be better, but I hardly own anything branded it's not important to me.

    Meme xx

    New post:
    'What Big Eye's You Have//Firmoo Eyewear Giveaway*

  13. Great post, I do think in some cases you get what you pay for... but that doesn't always mean brand
    Personal style is more important than wearing brands, and customization is the way forward!

    What Raj Wants

  14. Comfort is everything to me. In as much as quality counts, I won't break my bank just for a brand. This is a great topic, Epsita. Also I don't know if its too much, but have you noticed that your SHARE social icons cover a bit of your post texts? Makes reading hard. Maybe you can move it to the right sidebar? Just a suggestion anyways. Thanks!


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